Why Us
Built for marketing teams.
Not for analysts.
Most GA4 training is written for people who already speak the language. This series is written for the person who got handed the login and a deadline.
The pattern we keep seeing
Someone set it up.
Nobody's owned it since.
A developer configured GA4 during a website rebuild two years ago. A freelancer added a few events before moving on. A previous marketing hire set conversion goals that made sense for a campaign that ended months ago.
By the time a new team inherits it, nobody fully understands what's tracked or why.
That's the exact situation this workshop was built around. Not a hypothetical "clean install" GA4 property, but the real, slightly broken one your team is currently staring at.
Screen-share first, slides second
Each session opens with a real GA4 property on screen, not a deck of bullet points. Concepts get explained as they come up, inside the interface where the decisions actually happen. Slides exist only to summarize what was just done.
Marketing generalists, mostly
Participants are usually marketing managers, content leads, or small-team operators who need GA4 to answer business questions, not to pass a certification. No prior analytics background is assumed. Basic comfort clicking around a browser is enough.
Fit check
This fits some teams better than others.
Likely a good fit
- Your GA4 property has more than one contributor's fingerprints on it
- Conversion events exist but don't map to how sales actually happens
- Weekly reporting currently means someone manually exporting spreadsheets
- You have admin access to the property, or can get it before the series starts
Probably not the right fit
- You're setting up GA4 for the very first time with no existing data
- You need a formal analytics certification for hiring purposes
- Nobody on the team can access or edit the GA4 property in question
Common questions
Before you reach out
Do we need to be GA4 experts already?
No. The sessions are built around explaining concepts as they come up on screen. Familiarity with basic marketing terms like channels, sessions, or conversions is helpful but not required going in.
What software do we need beyond our GA4 account?
Access to the GA4 property itself, and Google Tag Manager access if your setup uses it. A Looker Studio account is used during Session 03; it's free to create if you don't already have one.
Is this a certification program?
No. This is a working session series focused on fixing a specific property and building a repeatable habit, not a credential or exam.
Can more than one person from our team join?
Yes. Marketing setups usually involve more than one person touching the data, so most cohorts include two or more people from the same team.
What happens if we miss a live session?
Sessions are recorded and shared with participants afterward, so a missed call doesn't mean missing the material.