Four Live Sessions · Screen-Share Walkthroughs
Your GA4 setup
is a mess.
We fix it live.
A workshop series for marketing teams who inherited a Google Analytics 4 property nobody set up on purpose. Four sessions. Real screens. Your actual data.
Our approach
We don't teach GA4 theory.
We fix your property, on screen.
Most GA4 problems aren't caused by bad marketers. They're caused by properties set up in a rush, handed between three people, and never looked at again. Tags fire twice. Conversions don't match the sales process. Reports answer questions nobody asked.
This series exists to untangle that, one live session at a time.
Each session is a screen-share, not a slide deck. We open a real GA4 property, click through the actual configuration, and work through the same decisions your team will need to make in yours.
The four pillars
One workshop. Four things
every messy GA4 property needs.
Auditing what's actually there
Before fixing anything, we look. We walk through data streams, existing events, filters, and Google Signals settings inside a live property. You leave with a written map of what's tracked, what's duplicated, and what's simply missing.
- Data stream and property structure review
- Existing event and parameter inventory
- Filters, exclusions, and Google Signals check
Repairing broken event tracking
Google Tag Manager containers get messy fast. We open one, find the duplicated tags and misfiring triggers, and rebuild the events that matter without breaking the historical data you already have.
- Tag Manager container walkthrough
- Duplicate and misfiring tag cleanup
- Parameter naming that stays consistent
Reports that answer real questions
Default GA4 reports rarely match how a business actually thinks. We build explorations and a Looker Studio view around specific questions: which channel brings qualified leads, and where the funnel actually drops off.
- GA4 Explore walkthroughs, built live
- A Looker Studio view tied to business questions
- Channel and funnel comparisons that hold up
Goals that match the sales process
A conversion event that fires on every page view tells you nothing. We map GA4 conversion events to the actual stages your sales team uses, then build a fifteen-minute weekly routine that keeps the whole thing honest.
- Conversion events mapped to sales stages
- A repeatable weekly fifteen-minute routine
- A checklist your team can run without us
How the sessions run
Four sessions.
Same format, different problem.
Live, not recorded-only
Each session runs as a live video call with screen-share. You watch the configuration change in real time and ask questions as they come up. Recordings are made available afterward for anyone who missed the call.
Built around one property at a time
Sessions stay small so there's time to look at a specific setup, not a generic example. Between sessions, participants apply the same steps to their own GA4 property before the next call.
A routine that outlasts the workshop
The final deliverable isn't a document. It's a habit: a fifteen-minute weekly check built around the reports and goals set up across the four sessions, designed to keep working long after the last call ends.
Fifteen minutes a week.
That's the whole routine.
Not another dashboard nobody opens. A short, structured check-in built around the questions your team actually needs answered, repeated every week until it's automatic.
Walk through the sessionsBring your actual property.
Leave with a clean one.
Cohorts are small and scheduled directly with participants. Reach out to check upcoming dates.
Get in Touch